Application of Customer Relationship Management Method On E-Commerce (Case Study : PT Beesge Andalas Perkasa)

Doni Eko Hendro Pramono(1), Fathurrahman Kurniawan Ikhsan(2),


(1) Universitas Mitra Indonesia
(2) Program Studi Sistem Informasi, UMITRA Lampung
Corresponding Author

Abstract


The data processing process related to sales data and the availability of goods currently running still uses conventional recording, namely the absence of a system that can process data automatically to speed up the Customer Relations Management processing process. (CRM) is a method used to simplify the process of communication between consumers and companies in order to create a sense of comfort in consumers towards the company. One proof of the need for a system desired by the owner of PT Beesge Andalas Perkasa is wanting a system that helps promote and introduce his business and also increase sales without even having to cost a lot in the advertising process. The purpose of this study is to help improve the strategy and loyalty of customers and increase the sales power of PT Beesge Andalas Perkasa


Keywords


PT Beesge Andalas Perkasa, Customer Relations Management

References


Endang, “Internet Advertising Sebagai Media Komunikasi Pemasaran Interaktif,” niv.Manaj. Adm. Yogyakarta, 2013.

Evri, “Perancangan E-CRM Pada PT Sonya Fm Medan. Penelitian yang dilakukan di Radio Sonya FM Medan,” J. Semin. Nas. Teknol. Inf. dan Multimedia, Yogyakarta, 2015.

Fany, “Aplikasi Pelayanan Pemesanan Online Pada Digital Printing Ecoprint Palembang,” J. Univ. STMIK GI MDP, Palembang, 2015.

Strene, Kualitas Penerapan CRM Pada Usaha. Yogyakarta: Erlangga, 2000.

H. Al Fatta, Analisis dan Perancangan Sistem Informasi. Yogyakarta: ANDI, 2011.

R. A.S. and M. Shalahuddin, Modul Rekayasa Perangkat Lunak Terstruktur dan Berorientasi Objek, Modul. Bandung, 2014.

Jogiyanto, Analisis dan Desain Sistem Informasi : Pendekatan Terstruktur Teori dan Praktek Aplikasi Bisnis. Jakarta: ANDI, 2014.

Hartman, Konsep – Konsep E - Marketplace. Jakarta: Informatika, 2011.

Kalakota, Pengertiaan CRM. Yogyakarta: Graha Ilmu, 2011.

I. Sommerville, SoftwareEngineering, Ninth Edit. America: Addison-Wesley, 2011.


Full Text: PDF

Article Metrics

Abstract View : 13 times
PDF Download : 10 times

Refbacks

  • There are currently no refbacks.